The Live PHC® Experience
Tuesday, April 7 | 10:00 AM – 4:00 PM
Ready to stop winging it and start winning in manufactured home sales? Join us for the LIVE Professional Housing Consultant® Experience—an immersive, in-person training designed for today’s sales professionals. Upon completion, you’ll earn your PHC® credential—signaling to buyers, and the industry, that you’re a trained, trusted and committed housing professional.
Created by MHEI, in collaboration with industry expert César Mascorro, Jr. of Manufactured Home Sales Mastery, the PHC® certification course has been completely reimagined to reflect how modern buyers think, shop, and navigate the buying process today. This live training brings the updated curriculum to life, giving you practical tools, proven systems, and the confidence to elevate every buyer interaction.
Whether you’re new to sales or looking to sharpen your approach, this hands-on session sets you on the path to becoming a trusted consultant—not just a salesperson.
| Registration Rates | Early Bird (By March 5) | Regular (By April 2) | Onsite | |
|---|---|---|---|---|
| The Live PHC® Experience Add-on Member (Must be purchased with C&E Registration) | $349 | $399 | $475 | |
| The Live PHC® Experience Add-on Non-Member (Must be purchased with C&E Registration) | $399 | $449 | $475 |
This event is an add-on event to the 2026 MHI Congress & Expo and requires a separate registration fee. Forum attendees must be also be registered for Congress & Expo to participate.
In this live PHC® Experience, you’ll gain five essential skills:
Time Management That Works
Stop operating in reaction mode and learn how to structure your day for maximum productivity and results.
Marketing & Personal Branding
Understand the difference between promoting homes and positioning yourself as a trusted source of education—and how to do both effectively.
Modern Lead Handling
Master updated strategies and language for engaging today’s buyers across calls, emails, and digital channels.
A Consultative Sales Process
Slow down up front to build rapport, ask better questions, and create real connection before showing homes.
Handling Objections with Confidence
Move beyond transactional deal-making and learn how to address concerns by understanding buyers’ true motivations.
Come to Las Vegas ready to grow – leave Las Vegas PHC® certified!
The Live PHC® Experience Schedule
| Tuesday, April 7 | |
|---|---|
| 9:30 AM – 10:00 AM | Coffee & Networking |
| 10:00 AM – 12:00 PM | Morning Session Part 1: Time Management That Works This module shifts PHCs from reaction mode to intentional production by teaching disciplined time blocking, daily non-negotiables, and structured weekly planning. Part 2: Marketing & Personal Branding This module teaches PHCs how to move beyond transactional home postings and become the trusted authority in their market through strategic personal branding and content marketing. Part 3: Modern Lead Handling This module equips PHCs to communicate with today’s buyer across phone, text, email, social, and web leads—quickly, professionally, and with clear next steps. Participants learn structured lead-handling scripts that build trust, uncover motivation, and confidently move every conversation toward one goal: the appointment. |
| 12:00 PM – 1:00 PM | Networking Lunch |
| 1:00 PM – 2:30 PM | Afternoon Session Part 4: The Consultative Sales Process This module teaches PHCs how to guide buyers through a structured, relationship-driven sales process that reduces uncertainty and builds emotional certainty before ever stepping into a home. Participants learn how to conduct a high-impact interview, use the Good–Better–Best showing strategy, uncover objections early, and confidently lead buyers to clarity—and the close. Part 5: Asking for the Business and Handling Objections with Confidence This module teaches PHCs how to confidently ask for the sale and professionally handle objections using a calm, structured approach. Participants learn the A.R.I.C. framework to reduce buyer uncertainty, uncover the real hesitation, and lead conversations forward without pressure—turning objections into opportunities to close. |
| 2:30 PM – 2:45 PM | Networking Break |
| 2:45 PM – 3:30 PM | Afternoon Session Continued Part 6: The Post-Decision Professional Standard This module defines the professional standard required after the buyer says “yes,” emphasizing urgency, operational excellence, and proactive communication from contract to move-in. |
| 3:30 PM – 4:00 PM | Certificate Presentation and Closing Remarks |
Meet Your Trainer
César Mascorro, Jr. is the founder and President of MH Sales Mastery and a driving force behind the evolution of manufactured home sales. César spent 14 years of front-line experience in retail sales in Texas at Manufactured Housing Consultants and Titan Factory Direct as a sales consultant, sales manager, ops manager, and general manager. Since launching MH Sales Mastery 3 years ago, he's been transforming sales organizations across the country. César is on a mission: to re-engineer how our industry sells and who it serves.
Known for his high-energy, no-fluff, tactical delivery, César specializes in helping retail and community operators modernize their approach to sales and drastically increase profitability. His work is unapologetically bold, breaking outdated habits, elevating the buyer experience, and turning average teams into elite sales forces.
César and his team have worked with industry leaders like Braustin Homes, Champion Homebuilders, Mobile Home Masters of Tyler, ELS, Cobblestone, Baird Homes, Zia Factory Outlet, Roots Management, Inspire Communities, and many more helping their consultants shatter records and rewrite what success looks like.
His ultimate goal? To position the manufactured housing industry as the solution to the American housing crisis powered by a sales force that knows how to perform, connect, and close in today’s market!
