The Live PHC® Experience
Tuesday, April 7 | 10:00 AM – 4:00 PM
Ready to stop winging it and start winning in manufactured home sales? Join us for the LIVE Professional Housing Consultant® Experience—an immersive, in-person training designed for today’s sales professionals. Upon completion, you’ll earn your PHC® credential—signaling to buyers, and the industry, that you’re a trained, trusted and committed housing professional.
Created by MHEI, in collaboration with industry expert César Mascorro, Jr. of Manufactured Home Sales Mastery, the PHC® certification course has been completely reimagined to reflect how modern buyers think, shop, and navigate the buying process today. This live training brings the updated curriculum to life, giving you practical tools, proven systems, and the confidence to elevate every buyer interaction.
Whether you’re new to sales or looking to sharpen your approach, this hands-on session sets you on the path to becoming a trusted consultant—not just a salesperson.
| Registration Rates | Early Bird (By March 5) | Regular (By April 2) | Onsite | |
|---|---|---|---|---|
| The Live PHC® Experience Add-on Member (Must be purchased with C&E Registration) | $349 | $399 | $475 | |
| The Live PHC® Experience Add-on Non-Member (Must be purchased with C&E Registration) | $399 | $449 | $475 |
This event is an add-on event to the 2026 MHI Congress & Expo and requires a separate registration fee. Forum attendees must be also be registered for Congress & Expo to participate.
In this live PHC® Experience, you’ll gain five essential skills:
Time Management That Works
Stop operating in reaction mode and learn how to structure your day for maximum productivity and results.
Marketing & Personal Branding
Understand the difference between promoting homes and positioning yourself as a trusted source of education—and how to do both effectively.
Modern Lead Handling
Master updated strategies and language for engaging today’s buyers across calls, emails, and digital channels.
A Consultative Sales Process
Slow down up front to build rapport, ask better questions, and create real connection before showing homes.
Handling Objections with Confidence
Move beyond transactional deal-making and learn how to address concerns by understanding buyers’ true motivations.
Come to Las Vegas ready to grow – leave Las Vegas PHC® certified!
Meet your trainer:
César Mascorro, Jr. is the founder and President of MH Sales Mastery and a driving force behind the evolution of manufactured home sales. César spent 14 years of front-line experience in retail sales in Texas at Manufactured Housing Consultants and Titan Factory Direct as a sales consultant, sales manager, ops manager, and general manager. Since launching MH Sales Mastery 3 years ago, he's been transforming sales organizations across the country. César is on a mission: to re-engineer how our industry sells and who it serves.
Known for his high-energy, no-fluff, tactical delivery, César specializes in helping retail and community operators modernize their approach to sales and drastically increase profitability. His work is unapologetically bold, breaking outdated habits, elevating the buyer experience, and turning average teams into elite sales forces.
César and his team have worked with industry leaders like Braustin Homes, Champion Homebuilders, Mobile Home Masters of Tyler, ELS, Cobblestone, Baird Homes, Zia Factory Outlet, Roots Management, Inspire Communities, and many more helping their consultants shatter records and rewrite what success looks like.
His ultimate goal? To position the manufactured housing industry as the solution to the American housing crisis powered by a sales force that knows how to perform, connect, and close in today’s market!
