2017 MHI National Communities Council Spring Forum
Tuesday, May 2, 2017
Tuesday, May 2
7:00 a.m. – 8:00 a.m. Registration
8:00 a.m. – 9:00 a.m. Networking Coffee Hour
9:00 a.m. – 9:15 a.m. Welcome & Opening Remarks
Jenny Hodge, Vice President, MHI National Communities Council
Steven J. Schaub, President & COO, YES! Communities
9:15 a.m. – 10:15 a.m. Keynote Speaker – Karen Purves, Innovative Impact
Effective communication is essential for success. As a communications expert, Karen will share immediately usable sales and marketing tips – from prospecting to closing, from email to phone and in person, from internally with staff or externally with customers.
10:15 a.m. – 11:15 a.m. Growth & Expansion: Acquisition Opportunities for Large and Small Operators
Are you looking to grow your community portfolio? Whether you are a small or larger operator, quality acquisition opportunities still exist. How can you identify the best properties for your portfolio? What property characteristics will positively or negatively impact your purchase? What is the current state of financing for communities? Learn from a panel of experts that make deals come together for community owners and investors.
Moderator – Richard Winkelman, AJR Development
Speakers – Michael Callaghan, Four Leaf Properties; Bruce Nell, Colliers International Valuation & Advisory Services; Anthony Petosa, Wells Fargo; and Bob McBroom, Sunstone
11:15 a.m. – 11:30 a.m. Break
11:30 a.m. – 12:30 p.m. Positioning Your Community for Success
Learn about positioning your community to attract new residents, retain existing residents, and sell more homes. Hear from a team of experts experiencing success through selling the value proposition, implementing resident-centric marketing techniques, and knowing which products attract the most qualified prospects.
Moderator – Jerry Ruggirello, AJR Development
Speakers – Kenny Lipschutz, Danya Mallad, Steve Karbal, Kristina Sinishtaj, and Tammy Fonk, HomeFirst Certified Communities
12:30 p.m. – 1:30 p.m. Networking Lunch
1:30 p.m. – 2:00 p.m. MHI National Community of the Year Awards Presentation
Winning communities will be recognized and representatives from each community will participate in a brief panel discussion regarding their properties.
2:00 p.m. – 3:00 p.m. Manufactured Home Financing for Your Customers
Today’s manufactured homebuyer is often concerned with their ability to borrow money for their home purchase. Every customer’s situation is unique. Some customers can qualify for a traditional personal property loan. Sometimes they need some help that can be provided by the community owner through seller financing or lease with option to purchase programs. Hear from a panel of experts about programs and partnerships that make homeownership for your customers possible.
Speakers – Darrell Boyd, Triad Financial Services, Inc.; Marc Lifset and Jeff Barringer, McGlinchey Stafford PLLC; and Steve Karbal, MHG Group, LLC
3:00 p.m. – 3:15 p.m. Break
3:15 p.m. – 4:15 p.m. Diffusing Difficult and Potentially Violent Encounters
In land-lease communities, owners and managers face many of the same types of issues and disputes that government officials and residents in any other type of community face. Some complaints escalate to confrontations. At some point everyone has the possibility of experiencing a difficult encounter with a resident, a guest or a third party who is on community property. Learned and practiced skills can help community personnel be prepared to handle situations with confidence and competence. This presentation will focus on methods and techniques to de-escalate potentially violent or emotional confrontations, identify threats and provide an appropriate response.
Speakers – Candy Holcombe, Newport Pacific Family of Companies; Bill Dahlin, Hart King; Tim Strack, Inspire Communities
4:15 p.m. – 5:00 p.m. Exit Without Selling: Strategies for Your Community Portfolio’s Next 25 Years
After 25-30 years of owning and running your community, are you thinking about the next stage for your community? Designed for independent community operators, this session explores succession planning alternatives without selling your community or portfolio. Panelists will include management company representatives and second generation family operators.
Moderator – Richard Close, Gilchrist and Rutter
Speakers – Maria Horton, Newport Pacific Capital Company, Inc.; Kris Jensen, Jensens Inc.; Trinity Flood, Flood Homes
5:00 p.m. Closing Comments
6:00 p.m. – 7:30 p.m. Reception in Exhibit Hall