Developing with Manufactured Housing Seminar
Room Celestin F-H
Monday, May 6; 8:30 AM – 5:30 PM 
(Coffee Meet & Greet, 8:30 AM to 9:00 AM)
Separate registration required

This day-long seminar is designed specifically to address the needs of builders and developers who want to utilize factory-built housing to save time, money, and provide innovative, affordable options to homebuyers.  A wide spectrum of factory-built housing and development types will be explored.  At the end of the seminar, attendees will be given the opportunity to “Meet the Experts” to review project plans or receive expert advice from the seminar faculty.


Event Regular
(March 23 – May 2, 2019)
(After May 3, 2019)
Developing with Manufactured Housing Seminar  Add On
(If purchased with CE Registration)
$230 $240

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Donald Westphal, Donald C. Westphal Associates, LLC, is a Landscape Architect and Site Planner who specializes in manufactured home community, residential subdivision and RV resort design. Don received his bachelor’s degree in Landscape Architecture from Michigan State University and master’s degree in Landscape Architecture from the University of Illinois. He designed is first land-lease community while at the University of Illinois over 50 years ago and has dedicated his practice to work in this industry. He is co-author of the books, Navigating the Manufactured Housing Zoning Process and Renewing your Manufactured Home Community.

Roderick Knoll, Manufactured Housing Resources Group, has over 20 years of experience with manufactured housing projects, including both land-lease communities and subdivisions. His consulting work focuses on the following: acquisition and pre-purchase due diligence; financing for new development, expansion, and/or turn-arounds; financing for home inventory, lease/option homes, rental homes, and seller-carried notes; accessing funds from affordable housing programs; pro formas; market studies; and business plans. 

2019 Developing with Manufactured Housing Seminar Schedule

Monday, May 6
7:00 AM – 9:00 AM 


8:30 AM – 9:00 AM

Coffee “Meet and Greet”

9:00 AM – 9:15 AM     

Welcome, Introductions & Opening Remarks

9:15 AM – 9:45 AM       

Manufactured Housing Industry Overview

Participants will learn about factory-built housing in general and the range of products available from low to high cost. Detailed information will be shown regarding the range of HUD-Code homes available, including affordable single-section “community series” homes, multi-section homes for communities and private land. The use of modular one and two-story homes and multi-family apartment units will be presented. Development types such as affordable land-lease communities, high-end land-lease communities, senior/retirement communities, and community upgrades will be discussed. Fee simple developments, including subdivisions and urban in-fill, will also be discussed.

9:45 AM – 10:15 AM     

The Development Process – Site Selection

Proper site selection is the key to a successful project. The faculty will discuss both the physical aspects of site selection (location, utility options, site characteristics, etc.) as well as the initial financial feasibility (forecasted revenue, estimated costs, etc.).

10:15 AM – 10:45 AM 

Pro Forma

A well-constructed and accurate pro forma helps a developer to know a good deal from a bad one. Techniques for preparing your pro forma will be discussed. Critical assumptions and a basic spreadsheet format will be reviewed. Important outputs will be shown, along with benchmarks that indicate feasibility or lack thereof.

10:45 AM – 11:00 AM   Break
11:00 AM – Noon  

Shark Tank/Pitch Academy 

Along with construction loans, equity dollars are the lifeblood of new projects.  Raising equity begins with a well-prepared pitch.  After briefly reviewing the basics of pitching, attendees will have the opportunity to pitch to our panel of investors and experts.  Pitch guidelines will be provided in advance to allow for preparation.  There will be many investors at the Developer Day and at the Congress/Expo – a terrific opportunity to arrange the equity you need.

Noon – 1:00 PM  

Networking Lunch

1:00 PM – 1:30 PM   

Getting to Know the “Park Model” Home

“Park Models” are factory-built structures of 400 square feet or less (which often have extensive enclosed decks).  “Park Models have traditionally been popular among retirees for part-time living in Arizona, California and Florida.  With the “tiny home” movement gaining momentum among the younger set, perhaps the “Park Model” will gain appeal to residents of all ages.  We will have the “Park Model” expert from a major manufacturer present to us both basic and advanced topics regarding this type of home.

1:30 PM – 2:15 PM  

Meet the Manufacturers Panel

A panel of manufacturer representatives will discuss the manufacturing process, home features, design issues, and home installation. Also covered will be how to do business with a home manufacturer. As with all sessions, time for interaction and questions will be available.

2:15 PM – 2:30 PM    


2:30 PM – 3:00 PM 

Due Diligence

Some of the best opportunities in manufactured housing development involve the acquisition of an existing project. Renovations and expansions fall into this category. A thorough due diligence process is needed to protect one’s investment. A checklist along with key processes will be presented.

3:00 PM – 3:30 PM    

The Development Process – Site Selection

Manufactured housing developments have unique land planning considerations. This presentation will be given by a planner with fifty years of experience in skillfully navigating these issues. Initial plans and finished product illustrations will be a highlight of this session.

3:30 PM – 4:00 PM 

Zoning – Case Study

Memphis Blues Manufactured Home Community, Memphis TN: Zoning for a manufactured home community is one of the most difficult types of zoning to achieve. The developer of this impressive community would not have won regulatory approvals without a unique turn of events during the zoning and site planning process. Learn from the co-author of “Navigating the Manufactured Housing Zoning Process” how a few small but critical elements lead to a successful conclusion in this case study presentation.

4:00 PM – 5:15 PM

Finance Panel

The current typical terms of development financing will be presented. Types of financing will include construction loans, permanent loans (for land lease communities), and customer end loans.  Particular attention will be given to the new programs from Fannie Mae & Freddie Mac that allow qualifying HUD-code homes (with land) to be financed comparably to site-built homes.

5:15 PM

Closing Comments/Time for Networking

5:30 PM – 7:00 PM

Networking Reception in Expo Hall



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